I had the honor of being a guest on José Manuel Ospinal’s (OS Latam) podcast. We discussed my experience at Properati, where I led a data and content team and advocated for a data-driven public relations strategy. We also addressed questions such as: What is the role of PR agencies? How should the content and audience design process work? How close should the relationship between the source, the PR agency, and the journalist be?

Language

Spanish

Publish year

2024

Tools or skills

speaking, presentation, open data, pr, marketing, online tools

Publisher or Organization

Jose Manuel Ospinal (OS Latam) –– Perú